Century Bank

Digital Marketing Coordinator

US-MA-Medford
1 month ago
# Positions
1
Position Type
Full Time
Work Schedule
Monday - Friday, 8:30AM to 5:00PM

Overview

Become an integral member of the Bank’s internal marketing and sales agency. Take a hands-on approach implementing digital marketing campaigns to attract, deepen and retain clients. This position is responsible for the execution and measurement of a wide range of digital marketing initiatives including social media, online and other forms of digital advertising, website optimization, email campaigns, online banking and mobile applications. This person will work closely with the Digital Strategy Manager to create the ultimate digital experience for the Bank’s customers.

Responsibilities

  • Website optimization, including content updates, SEO, ensuring continuous compliance and increasing traffic to Century Bank websites
  • Develop digital marketing analytics reports, including web site traffic and behavior, online banking, digital advertising, online product applications, email and social media
  • Create and implement online and digital advertisements in a variety of forms
  • Social media posting, engagement, monitoring, advertising and reporting
  • Create, deploy and measure email campaigns and surveys
  • Acquire, inventory and manage bank URL’s
  • Manage the Brand in the digital universe
  • Participate in all marketing activities as needed and assigned

Qualifications

  • 3-5 years of experience with social media and digital marketing
  • A team player with outgoing, upbeat personality
  • Flexible and able to manage multiple priorities with minimal direction
  • Extreme attention to detail
  • Excellent analytical skills
  • Passion for digital marketing 
  • Bachelor’s degree in business management or marketing/communications
  • Knowledge of Photoshop, picture and video editing
  • Knowledge of SEO and SEM
  • Digital hardware savvy
  • Experience with Google Analytics, CRM software, and Social Media monitoring tools
  • Proficient in Microsoft Office products
  • Preferred skills: HTML

Century Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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