Century Bank

  • Marketing and Product Manager

    Location US-MA-Medford
    Posted Date 2 weeks ago(11/7/2018 9:50 AM)
    # Positions
    1
    Position Type
    Full Time
    Work Schedule
    Monday-Friday, 8:30AM-5:30PM
  • Overview

    Become an integral member of the Bank's internal marketing and sales agency. The manager will take a hands-on approach developing and implementing strategies to attract, deepen and retain clients. Lead strategic product management, planning, promotion and development including directing sales and marketing activities for all product lines.

    Responsibilities

    • Take the lead organizing and building strong partnerships with internal and external clients to accomplish marketing and sales objectives.
    • Provide strategic and tactical best-in-class advertising practices to drive sales and increase revenue.
    • Manage collateral and direct production including cost management, quality and time to market.
    • Coordinate multiple media channels to promote consistent messaging regarding brand, sales and service.
    • Provide strategic and tactical best-in-class advertising practices to drive sales and increase revenue.
    • Propose, study and evaluate the sales delivery process, as well as new and existing products, to identify efficiency improvements and provide input for enhancements to maximize revenue return.
    • Produce and manage sales and marketing program plans, briefs and projects to achieve milestones while all compliance, operations and legal aspects are addressed.
    • Work independently as well as collaboratively with a team to create, manage and lead full cycle sales programs and product development.
    • Manage marketing and sales channels and associated priorities as assigned.
    • Maintain and develop product and program disclosures, regulatory compliance activities while limiting risk.
    • Lead cross business line strategies to maximize the client experience.
    • Exercise initiative and problem solving skills to independently resolve issues.
    • Develop detailed project plans and "traffic" production and development activities.
    • Actively participate in sales training of branch staff and various department teams.
    • Responsible for copy development.
    • Attention to detail while maintaining a big picture orientation.

    Qualifications

    • Financial/banking experience a plus, but not required
    • Bachelor’s degree in business management or marketing/communications
    • Five plus years experience marketing in diverse channels, including digital, TV/Video, radio, print, direct mail, social media, Email and client facing presentations.
    • Computer skills: Microsoft Office and Internet/mobile proficiency
    • Passionate about marketing while contributing both tactically and strategically
    • Excellent written and verbal communication skills
    • Attention to detail/deadlines a must
    • Ability to organize and manage many priorities and be able to interface with a variety of department and personnel in a fast paced environment

     

    Agency experience a plus, but not required

     

    This position will provide the ideal candidate with the opportunity to participate in all marketing and sales channels, make impactful changes and help influence the ultimate direction of the Bank for the future.

     

    Minimum Education Required: Bachelor's Degree or extensive sales and marketing experience

     

    Computer Skills Required: Microsoft Office and other software needed to operate a marketing operation

     

    Special Requirements: Skills developing copy and creative

     

    Century Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

     

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